In this episode of Talking Tech with Creatives, I sit down with Micallar Walker, founder of Dark Matter Agency, for a powerful conversation on the future of digital marketing, the role of AI in creative industries, and how brands can authentically engage Black audiences.
Micallar brings a unique perspective shaped by her background in film distribution, cinema, and storytelling. She shares how she built a community-first marketing agency that’s redefining what it means to connect with audiences in today’s fast-changing digital landscape.
What You’ll Learn:
Content Ownership & Copyright: What creators and marketers need to know about future copyright laws
Email Marketing & SEO: Why newsletters and search engine optimization are essential growth tools
Marketing to Black Audiences: Lessons in authenticity, community-driven campaigns, and storytelling
Work-Life Balance: How Micallar juggles entrepreneurship, motherhood, and creativity
Whether you’re a content creator, digital entrepreneur, or brand strategist, this episode is packed with actionable insights to elevate your digital presence, improve audience engagement, and future-proof your marketing strategy.
Listen now to learn how to craft meaningful, data-driven campaigns that resonate across cultures and platforms.
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Episode Highlights & Timestamps:
00:00 – Intro to Talking Tech with Creatives
00:51 – How AI is transforming marketing: automation, copyright & creative disruption
04:34 – Micallar’s tech predictions: driverless cars & emerging trends
05:13 – Meet Micallar Walker: founder, creative strategist, entrepreneur
06:30 – Building global marketing campaigns: strategies for Dubai and beyond
14:51 – From film to branding: Micallar’s journey through cinema and distribution
17:30 – Launching Dark Matter Agency during the pandemic
30:00 – Marketing to Black audiences: challenges, breakthroughs & cultural insight
36:15 – Post-pandemic content trends: what audiences want now
36:57 – Are Instagram Lives still effective? Audience insights revealed
38:08 – Mastering social media algorithms: what really works
38:49 – Why newsletters are still a goldmine for audience connection
41:02 – Storytelling as a business strategy
43:43 – Expanding creative campaigns into music and art
46:24 – SEO tips: quick wins for digital growth
52:02 – Campaign wins: real-world examples of impactful marketing
01:03:12 – Entrepreneurship & balance: managing work, motherhood & wellness
01:04:58 – Micallar’s passions: art, family, and culture
01:08:04 – Final thoughts and how to connect with Micallar
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